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4 Ways to Market Your Martial Arts School to Women
REVISED 3.21.18: Last fall, we released our 2017 Martial Arts Benchmark Survey to school owners around the world. The goal of this survey is to collect key benchmark data to help school owners get...
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Pro Gym Retention Idea: Assign Athletes to a Coach
Athlete acquisition and retention. Both of which are vital for running a successful box, but all too often, they’re viewed as completely different strategies. Consider these surprising stats from...
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Zen Planner Releases Second-Annual Fitness Industry Reports
At Zen Planner, our purpose is to make fitness businesses wildly successful, to transform the hearts, minds and bodies of their communities. Our purpose drives everything we do, from the software we...
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Martial Arts Industry Trends
It’s a good time to be in the business of martial arts. According to research company, IBISWorld, the martial arts industry has grown over the past five years, and is expected to continue to grow over...
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6 Things to Know Before Starting a Boot Camp
Summer weather presents a great opportunity to host an outdoor fitness boot camp. Boot camp training is incredibly popular, seeing growth rates close to 40% over the past 10 years. It’s also a great...
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3 Yelp Marketing Tips for Fitness Businesses
Go to Google and perform a quick search on your business’ name. Once the search results are displayed, what do you see? Chances are, your website will be the first result on the page (it better be),...
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Zen Planner Releases Its 2nd Edition of the 2017 Yoga Studio Benchmark Report
Why did you open your own yoga studio? Or if you’ve always dreamed of opening your own studio, what’s your main motivation for doing so? The answer to this question varies from person-to-person, but...
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3 Things to Know When Starting a Yoga Business
Starting a yoga business is an exciting, and sometimes even daunting, venture. You have the passion for yoga, which is the first step, but you also need insight into what other studios have done to...
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How to Run a Successful Gym: Tips From Thriving Studios
For the second straight year, we collected data from boutique fitness studios from around the world to help determine what differentiates top performing studios from those struggling to make ends meet...
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How to Celebrate Halloween at Your Fitness Business
Fall is officially here. The weather starting to cool down at Zen Planner’s headquarters in Colorado, which means one thing; Halloween (one of the best days of the year) is right around the corner....
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